By Square House Property Management
Over the last year, we’ve seen many traditional businesses continue to fight the way technology is disrupting their industries and this is especially true in the property management world where Airbnb continues to challenge the hotel industry.
The big question is does the hotel industry and Airbnb need each other? The answer to this question is yes. Services like Airbnb are only making the hotel industry better for everyone involved because as with any business, competition challenges everyone to work harder at offering the most value to the consumer.
Why Airbnb Is Helping the Hotel Industry
A new Consumer Reports survey shows that 70% of people who have used Airbnb or its competitors chose it to save money, and more than 50% cited "unique accommodations" or "availability of kitchens" as relevant to their decision. Even better, 90% of those people rated their experience either "good" or "very good."
A cheaper, more convenient service disrupting a traditional competitor? This is Airbnb's biggest advantage, and why the hotel industry has tried to pull the levers of government on its side. Airbnb proves that there is a large and growing market for alternative accommodations. The traditional hotel doesn't fit the lifestyle of many young people who care more about authenticity and unique experiences than that the bed sheets be changed every day. Nor are hotels ideal for families or long-stay travelers. Even road warriors are seeing the benefits to Airbnb, with the company claiming that 10% of its users are traveling for business.
But hotels shouldn't be simply afraid of Airbnb, they should learn from its success. Hotels have perfected a certain kind of travel lodging that is tailored and uniform. Customers appreciate the consistency of experience guaranteed by booking a stay at, for example, a Marriott hotel anywhere around the world. And their profits are better than ever. But they need to differentiate their offerings. Not every room should be the same cookie-cutter mold at the same price. They should have a modicum of personality, and a diverse set of amenities, from fully-stocked kitchens to second bathrooms to common spaces and more.
Get Airbnb Property Management
For affordable Airbnb property management in Dallas Texas contact Square House property management today by calling us at (972) 523-1389 or click here to connect with us online.