In just a decade since its founding, Airbnb has established itself as a leader in hospitality, specifically in providing lodging options to millions of travelers around the globe. Traditionally, the company has acted as a broker for local hosts who offer short-term rental space in private homes or other accommodations. They have recently raised their aim beyond merely providing lodging to promising to “make travel magical again by immersing travelers in local communities.”
Airbnb has rolled out a new service to further enhance travelers’ stays through their “Experiences” program. One thing that Airbnb heard from their guests was that when they travel, they are really seeking out local adventures, not necessarily the same bus-based tours of a city or Chamber of Commerce walking maps of downtown. T
The company realized that they already had a network of hosts who were passionate about showing off their hometowns, beyond just trying to make a little extra money by renting out a spare bedroom and an air mattress. Why not let these hosts enhance their revenue by serving as ambassadors for their destinations and offering unique experiences for visiting guests?
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