Airbnb adds fancier rental options and loyalty program

Airbnb is adding more lodging types to its site, such as boutique hotels, bed and breakfasts, and high-end rentals.

It's also making it easier for bigger groups to stay together for work trips, weddings, and family getaways.

CEO Brian Chesky outlined on Thursday at an event in San Francisco the company's new 10-year roadmap.

Among its goals: host more than a billion guests by 2028.

As a part of the expansion effort, Airbnb will now offer more ways to search for properties. This includes filtering for vacation homes, unique accommodations, bed and breakfasts, and boutique hotels. Previously, Airbnb did not feature hotels on the platform.

Airbnb is also adding new tiers, called Airbnb Plus and Beyond by Airbnb, for travelers who want to stay in more luxurious homes or buy custom-designed trips. Airbnb Plus launches with 2,000 homes in 13 cities. Hosts must complete a rigorous checklist to qualify for the program.

The company is also launching Airbnb Collections, a way for groups of travelers to rent homes that fit their needs. Airbnb is starting with Collections for family and work trips, and will expand to include weddings, honeymoons, and group getaways.

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